![]() This speaks to the importance of companies not only optimizing their websites for mobile, but creating custom, responsive apps too.ģ. In 2020, eMarketer predicts that adult smartphone users will spend about 4 hours per day using mobile internet, and 88% of that time will be spent in mobile apps, rather than a browser. The gap between mobile app usage and mobile browser usage is also widening. Nearly 90% of mobile internet time is spent in apps. In 2018, Americans were spending 3.6 hours per day on mobile (12 times more than a decade prior) and just 2 hours per day on a desktop or laptop (which has stayed pretty consistent since 2008).Ģ. ( Mary Meeker)Īccording to the 2019 Mary Meeker report, the number of hours spent on the internet continues to increase every year, but the split between desktop and mobile is becoming more and more pronounced. Mobile internet usage is rising while desktop internet usage continues to fall. These numbers highlight what’s going on in the mobile app market today and even speak to the psychology of mobile users. We kick things off with stats about usage trends and download habits. Mobile App Revenue Statistics Mobile App Usage & Download Statistics ![]() Let’s get right to it (or skip to a section below). We’ve pulled research from the likes of App Annie, Statista, Sensor Tower, Mary Meeker and more to bring you the numbers and insights that matter most. In this post, we’ve gathered 28 of the most up-to-date mobile app usage and download stats, facts and projections you can use to make sure your own app aligns with what your target audience is actually doing in 2021 and beyond. Or how much time they’re spending in the mobile apps they download? Or what type of mobile app they’re likely to use the most? Ever wonder what drives someone to use (or not use) a mobile app?
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